ABOUT ME
A plucky in-house copywriter with expertise in email marketing, product descriptions, and blog content, across both DTC and B2B sectors. My passion is in harnessing the power of language to connect, comfort, and inspire – whether it's bringing a smile to someone’s face with a nod to Meg Ryan's supernatural RomCom powers or crafting brand-inspired narratives capable of starting global conversations.

SKILLS

PROFESSIONAL SKILLS

Research Skills Storytelling Content Strategy Brand Awareness

SEO Capabilities Creativity Process Improvement Adaptability

TECHNICAL SKILLS

Shopify ChatGPT Google Analytics Meta Business Suite

Zendesk Klaviyo Gorgias Google Workspace

WORK EXPERIENCE

COPYWRITER

Steeped Coffee | Remote | Sept. 2022 - Dec. 2023

  • Drove the creation and continuous refinement of the company’s DTC brand voice, working in tandem with the Senior Director of Marketing and the Director of E-Commerce. 

  • Spearheaded DTC email marketing campaigns, achieving a 39.79% average open rate (industry average: 20-25%).

  • Collaborated extensively with the design team to align visual and textual elements, ensuring cohesive and impactful brand messaging across all marketing materials.

  • Navigated a broad spectrum of copywriting roles, including crafting Product Descriptions to Email Campaigns, while also playing a significant role in flagship projects like an upscaled B2B catalog and VIP pitch presentations.

CUSTOMER EXPERIENCE MANAGER

Steeped Coffee | Remote | July 2022 - Dec. 2023

  • Led the establishment of the Customer Experience Department, laying the foundational structure and defining the team's strategic direction, as well as its overall tone and messaging practices.

  • Mentored and guided my team on the development and implementation of a Military and First Responders' Discount Program, resulting in enhanced brand reputation and an increase in customer satisfaction among targeted demographics.

  • Stewarded a high-impact crowdfunding campaign, co-crafting its narrative and messaging strategy alongside the CEO, which successfully raised $5 million within 48 hours.

  • Drove the selection and implementation of a new messaging system, Gorgias, which resulted in a cost saving of over 30%, significantly benefiting the department’s budget constraints.

SALES SPECIALIST   

Peloton Interactive | San Jose, CA | March 2020 - Feb. 2021

  • Conducted thorough market research to understand client demographics and preferences, enabling the creation of highly effective retention strategies applicable to audience-focused interactions.

  • Crafted and executed personalized sales pitches, successfully adapting communication strategies to engage a diverse clientele, including Silicon Valley tech executives.

  • Adapted and upheld Peloton's established brand voice and messaging across all customer interactions, ensuring a seamless and reliable experience that reinforced brand identity and trust.


CERTIFICATE - SEARCH ENGINE OPTIMIZATION (SEO) SPECIALIZATION | UC Davis In Progress

EDUCATION

BACHELOR’S DEGREE - Speech & Hearing Sciences | ASU In Progress