Unbearably Delicious

This campaign truly began when one of the members of our Marketing Team stumbled upon a mention of Steeped Coffee in a popular podcast. After quick work to connect with the customer and confirm the details, our team started plugging away! Drawing inspiration from the viral 'Cocaine Bear' story that had captivated audiences worldwide, I conceptualized our very own 'Caffeinated Bear.' This playful and engaging narrative was designed to resonate with our audience’s love for quirky, unexpected tales.