Dirty Chai History Campaign
Inspired by the recent buzz around *NSYNC and the decade's resurgence in popular culture, I conceptualized and executed a theme that blended '90s vibes with Steeped’s modern coffee offerings. This campaign featured an original Dirty Chai recipe, presented through email modules that echoed iconic '90s design elements, accompanied by a detailed blog post delving into the history of the Dirty Chai and its '90s roots.
Email Marketing / Steeped Coffee
This campaign’s embrace of '90s culture not only capitalized on a current trend but also strategically appealed to a diverse audience. By rekindling memories for those who lived through the '90s, and intriguing younger demographics experiencing these trends anew, this campaign highlighted the timeless appeal of nostalgia while offering a fun history of a popular coffee-based order.
Read the full blog here.
Design/Photography: H. Selden