When Coffee Met Chocolate
This world is full of odd pairings, but what about the meant-to-be ones? The ones that were written in the stars? Drawing inspiration from the concept of a timeless romance, I crafted this narrative to promote a sense of destiny and an idea of the perfect pairing, much like in "When Harry Met Sally." The intent of this campaign was to celebrate the intricacies of tasting notes and to encourage our audience to explore pairing options in order to enhance their daily coffee rituals.
Email Marketing / Steeped Coffee
This campaign marked a significant development in my approach to copywriting. I focused on harnessing pop culture references as a tool for 'soft education,' making the learning process enjoyable, stress-free, and virtually undetectable. With my background in the Learning and Development (L&D) sector, finding innovative ways to weave educational elements into narratives is particularly exciting for me. This project exemplified how education can be effortlessly integrated into marketing, transforming each interaction with a product into an opportunity for learning and discovery.
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Design/Photography: H. Selden